Tyler Florence is KILLIN’ IT on Instagram with his Test Kitchen pictures/captions. This is how chefs should be using social media. Garnering feedback from fans by trying new things and thinking outside-of-the-box; all while not straying too far from their realm of expertise (which in this case is eggs, cheese, and butter).
Take note: publicists, handlers, managers, PR mavens, and ghost tweeters. This is how you do it.